Speaker of the day: Géraldine Maouchi — Creativity and Innovation

With Unome and Géraldine Maouchi, you will be won over by her pragmatic, concrete discourse, combining theory and operational testimonies, in a dynamic tone, and resolutely focused on the future through the common thread of Humanity.

Her conferences

• THE HYBRID ORGANIZATION (digital transformation, and online to offline): What / Why / How
• DIGITAL TRANSFORMATION: What / Why / How
• From the TRANSFORMATION of COMPANIES to the individual TRANSFORMATION of EMPLOYEES

Géraldine Maouchi is an expert in Business Transformation. As a member of Group executive committees, Géraldine led the digital transformation of major players in retail, luxury, and healthcare sectors.

As an Entrepreneur, she has experienced different phases of a company's life cycle, sometimes in improbable crisis contexts.

As an Artist and musician, she testifies to the richness and necessity of exploiting and expressing creativity and the extended skills of employees. Géraldine has observed that the transformation of a company impacts and involves – beyond its economic model, its organization, its governance, its processes, its change management and its career management – the transformation of the employee as an individual.Géraldine Maouchi has developed a dual expertise – online and offline, based on her vision of a "Hybrid" model combining traditional business and digital business. This applies to both traditional companies (digital transformation) and digital companies (online to offline).

She has worked across Europe, the United States, the Middle East and Brazil, for all types of organizations (start-ups, SMEs, groups, family businesses, entrepreneurs, NGOs, institutions), and in various industries (high-tech, telecom, hospitality, catering, luxury, beauty, health, retail, eCommerce, music, etc.).

Géraldine now shares her expertise in Conferences and as a Management Advisor. She also intervenes as a guest lecturer in Executive or MBA programs at business schools such as HEC Paris.Languages spoken by the speaker:

• English
• French

Géraldine Maouchi gives conferences worldwide and in Switzerland (Geneva, Lausanne, Vaud, Neuchâtel...).

Géraldine has written several articles that have been published worldwide (Europe, United States, Middle East) in renowned media: The Economist Intelligence Unit, Forbes, Les Echos Solutions, Digital Bulletin, Journal du Net… on subjects such as:

Transformation in the period of the "new normal" post-Covid (hybrid organization and holistic management):

• THE ECONOMIST Intelligence Unit, July 2020: “Will the new normal see the advent of novel leadership and hybrid organisations? ”
• LES ECHOS Solutions, March 2021: “Addressing the new normal through hybrid organization and holistic management”
• FORBES, May 2023: "Building A Truly ‘Hybrid’ Organization For Both Traditional And Digital Companies In The ‘New Normal’" co-authored with H. Musikas – Associate Professor in Strategy and Business Policy at HEC Paris.

Building hybrid organizations (where online and offline converge) for traditional and digital companies:

• FORBES France, Q4 2019: “Catching the digital transformation train” co-authored with H. Musikas – Affiliate Professor in Strategy and Business Policy department, HEC Paris
• DIGITAL BULLETIN, Q4 2019: “Keeping Up with Digital Transformation” 

Podcast interview for the global initiative “Spread Love in Organization”:

• SPREAD LOVE IN ORGANIZATIONS, 2021: An Artist in Business – Geraldine Maouchi

Portrait interview:

LE COMMERCE DU LEVANT, Middle-East, Dec. 2019: Géraldine Maouchi, THE TERRIBLE CHILD OF DIGITAL – Lucie Léquier