Speaker of the day: Taissa Thierry Chaves — Future and Digital

Taïssa Thierry Chaves (تايسا تييري شافيز) is a French-Brazilian entrepreneur, and a recognized expert and speaker in the digital world. Born in Brazil, where she lived for many years, she subsequently traveled and resided in numerous countries including France and England, where she studied Marketing and International Management (Oxford), and Applied Foreign Languages (La Sorbonne). Polyglot and multicultural, Taïssa is fluent in 5 languages.

With over 17 years in strategic marketing and digital transformation, she began her career in the retail sector as France Manager for the beverage category at the Casino group, representing over 400 million euros in turnover.

Her arrival in Switzerland almost 10 years ago allowed her to specialize in digital marketing, notably joining the digital communication agency details.ch, where she successfully founded the social media department. This department experienced rapid growth, with a team of 7 people and prestigious clients such as Nespresso, Hublot, L'Oréal, Nestlé, Club Med, Tag Heuer, and many others.

Deeply committed to mentoring entrepreneurs and startups and eager to acquire new skills, Taïssa later trained as an ICF-certified professional business coach, and took the opportunity to embark on an entrepreneurial adventure by creating Y Coaching & Consulting. YCC offers services aimed at improving business and human performance by focusing on corporate governance and communication, as well as the intelligent integration of innovation and technology.

Taïssa Thierry Chaves (تايسا تييري شافيز) is also a teacher, expert, and jury member for numerous institutions in the education and training sector in French-speaking Switzerland such as HEAD, HEG, and HES-SO, on subjects such as entrepreneurship, innovation, digital governance, and online marketing.

Taïssa is convinced of the impact of individual actions on society. Passionate about gender equality and better talent representation, she founded Women in Digital Switzerland (WDS) in 2014, an organization with over 2000 members and present in 6 cities in Switzerland. The objective of WDS is to promote the visibility of women experts in the technology sector, through opinion leadership, knowledge sharing, and the creation of expert communities.