Speaker of the day: Tanja Frieden — Well-being at work

Tanja Frieden is a virtuoso snowboarder specializing in the Boardercross event. But the Swiss woman is also a winner who is eager to share her knowledge and experience. She has therefore become a coach and speaker since 2010.

The fruit of the union of a Swiss father and a Norwegian mother, she was born in Bern on February 6, 1976. She first tried snowboarding in 1989 and it was a revelation: she loved it and wanted to make it her profession. In the 90s, she started competing. In 1996, she competed in her first World Cup races. This was followed by a second place at the European Boardercross Championships in 1999. From that moment on, Tanja did everything she could to become the best.

In 2006, the ultimate achievement, she won gold at the Turin Winter Olympics against American Lindsey Jacobellis. At 30, she became the first woman to win this title and was named Swiss female athlete that year.

After three other brilliantly successful seasons where she ranked in the world top 3, Tanja suffered a heavy fall during a qualification and injured her Achilles heel. This accident forced her to give up defending her Olympic title at the Vancouver Games in 2010. She then retired from snowboard cross after a successful career and 32 podiums.

Leaving the world of competition, Tanja embarked on new challenges. She created a company: "Tanja Frieden GmbH" which she set up in the Bernese Oberland. With her neuro coaching diplomas, she launched herself as a mental coach. She works with both athletes and business people. She shares her experience as an athlete with them and encourages them to boost their inner strength. She offers personalized solutions or works with groups, and in all cases, she always manages to transmit that spark of enthusiasm to her clients while finding the best solution to their problem. As she often repeats, "Motion in head and body".

She pursues her career with passion and takes advantage of the bridges built between the world of sport and business. With a lot of humor and emotion, she manages to convey to her audience notions of self-motivation, objective setting, resource management, and self-assessment.

Often consulted by the media, she participates in TV show hosting during major events (such as the 2017 World Championships in St. Moritz). She is also a lecturer at the University of Applied Sciences and Arts Northwestern Switzerland (FHNW).

She is also the president of Schneesportinitiative.ch / gosnow.ch which works to bring secondary school children to the slopes and promote snow sports.

Tanja now lives with her partner and son in Thun, Switzerland.Languages spoken by the speaker

• English
• German
• French
• Norwegian

Tanja Frieden is able to deliver her lectures in four languages, in French-speaking Switzerland, German-speaking Switzerland, and worldwide (in English). She also masters a Nordic language for your events in the far north. What applies to top-level sport also applies to the business world! As a true entrepreneur, this professional athlete excels in mastering her mind and in self-assessment. She can offer tools for personal motivation, focus on objectives and always proposes bridges between the world of business and that of sport. Two worlds so close...

With UnoMe, you can benefit from the expertise of this great sportswoman in very diverse fields. She offers conferences in the field of health and personal development, but also in leadership, individual and collective motivation, or creativity.

Since leaving top-level sport, Tanja Frieden has offered professional conferences such as:

Her track record is impressive; she has participated in dozens of prestigious competitions.