Sarah Furness keynotes in Dubai and Abu Dhabi

Sara Furness: From Combat Helicopter Pilot to Executive Coach & Leadership Expert

Sara Furness is the founder of Well Be It, a keynote speaker, bestselling author, and executive coach with a unique and inspiring background. After graduating from Cambridge University, Sara followed her dream to become a combat helicopter pilot in the RAF. As a Squadron Leader, she led operational combat tours in Iraq and Afghanistan and was the first female helicopter pilot to fly and lead UK Special Forces missions in Iraq. With a proven track record in leading teams under extreme pressure, Sara now brings her expertise to the corporate world, helping leaders build high-performing, emotionally intelligent teams.

Combining her military experience with qualifications in mindfulness coaching and human factors facilitation, Sara has designed a transformative approach to leadership development. She works with senior leaders and teams, equipping them with the tools to succeed in high-stress environments, make bold decisions, and create psychologically safe workplaces.

Sara is the author of the No. 1 bestselling books Fly Higher and The Uni-Tasking Revolution, sharing lessons from her combat experience and offering actionable insights on how to lead with resilience and emotional intelligence. Known for her ability to speak « alpha male » while bringing a human touch, Sara offers engaging, thought-provoking talks that leave audiences with practical tools they can implement immediately.

Notable Achievements & Stories:

• Pioneering Female Leader: As the first female helicopter pilot to lead UK Special Forces missions in Iraq, Sara broke barriers and led teams through some of the most challenging conditions in the world.

• Award-Winning Speaker & Author: Sara’s No. 1 bestselling books, Fly Higher and The Uni-Tasking Revolution, highlight her deep expertise in leadership, emotional intelligence, and high-performance team building.

• Leadership at the Highest Level: Sara’s combat leadership experience has directly translated into the corporate world, where she works with executives to foster inclusive, resilient teams. She has delivered compelling talks at numerous corporate events, including global organizations and military institutions.

• Mindfulness & Cognitive Techniques: As a qualified mindfulness coach and cognitive therapist, Sara integrates these tools into her leadership training to help individuals and organizations manage stress, build emotional intelligence, and perform under pressure.

• Real-World Impact: Sara’s ability to blend her military leadership with corporate strategies has made her a sought-after speaker, trusted by leaders who want to perform at their peak, even under the most stressful circumstances.